Member-only story

The Power of Asking

Darby Cox
4 min readNov 12, 2019

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You’ll always fail if you never ask

Stefan Sagmeister — If I don’t Ask, I won’t get

A few years ago, Stefan Sagmeister came to my college in Savannah to speak. My business partner and self-proclaimed advertising lover was thrilled, and I decided to tag along because of the promise of free time and supplies in the print-making shop.

Now, if you don’t know, Stefan Sagmeister is a designer truly dedicated to his craft — going as far as bodily mutilation to get the perfect work. Sagmeister is a creative by trade, formally working in graphic design and formerly owning a very famous and well known firm — Sagmeister & Walsh, in NYC. Currently [at time of publication] 56, Sagmeister entered the creative field at 15 years old and has consistently been pushing boundaries and redefining story-telling since. You can learn more about his awe-inspiring talent here. But this story isn’t about that. In Stefan’s print class, we printed a simple quote.

“If I don’t ask, I won’t get.”

I’ve kept this card with me throughout the last few years. At first, I thought it was just a powerful quote — I liked how it sounded, not yet aware of how this would change my perception throughout the years. I’ve said it before — sometimes it takes time to realize the important moments of your life.

I think we can very easily fall into common-place, and ill-advised tropes that dictate how we…

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Darby Cox
Darby Cox

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