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Your website is more than a virtual store, it’s your brand identity
Computers — the web — can seem like this magical thing that works somehow, and it’s our job as e-commerce designers to keep that magic flowing for our customer [the audience]. It’s on this same coin that this is why it’s crucial to teach basic computer literacy to your e-commerce staff [the actors] so that they know how to “fix”, “troubleshoot” and “diagnose” to keep the magic happening. As an e-commerce business, your entire team needs to have basic computer literacy skills so that, at the very least, everyone is able to discuss the critical functions of e-commerce on the same page, and how to prioritize problems that break e-commerce functions, and those that are simply crucial to learning and improving your process along the way.
Service Design taught me to think about business like a play. Your business, is a play that’s always “on”, and your intermissions are done in a small theatre, so to speak. By that, I mean, highly public and that whisper really does echo in here. This is incredibly difficult when business is like an improv play. Anyways, back to this concept on a much smaller scale — the e-commerce website and the action play that happens along with it to keep it functioning and users pleased and on the site.
User Interface is the same concept in marketing to your user a lifestyle, versus the key features of…
